Top 10 Recruiting Programs to Consider

3 Considerations for Better Messaging

• BRANDING YOUR OFFERS makes them appear more professional, more official and more persuasive.​  For example, give your promotion an official title like "Triple Crown Career™ Offer" and use the trademark symbol to make it look exclusive to your brokerage.
  
  
• Offers should be made for a LIMITED TIME to add a sense of urgency (i.e., act fast or lose out) to your messaging.  It's important to note that changing brokerages requires motivation so effective marketing must be persuasive.
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• Give a FULL OFFERING.  Include at least 3 items to feel comprehensive and complete.  BONUSES are also powerful and persuasive.  Add a bonus for a final nudge.
  
  ​Scroll down for a list of successful recruiting campaigns.

Triple Crown Career™ Offer

FOCUS:  Flexible; Can include many different value adds in your offer. Be sure to include 3 or more.

Showcase any 3 specific value adds with a "Triple" Crown offer.

This program/offer is available to see in a live demo.

Request Demo to See in Action

VIP Welcome Mat™ Offer

FOCUS:  Flexible; Can include many different value adds in your offer. Be sure to include 3 or more.

Showcase 3 specific items for a full offer.  2 items is too few.  4 is not necessary but more offerings is better than fewer.

This program is available to see in a live demo.

Request Demo to See in Action

Summer Warm Welcome™ Offer

FOCUS:  Flexible; Can include many different value adds in your offer.  Be sure to include 3 or more.
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Run this promotion during the summer months.

Open Arms, Open Wallet™ Offer

FOCUS: Include offers like higher compensation, more leads, lower fees & guaranteed transactions (offer Advertising, Marketing, and Leads value adds) due to "wallet" message.
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Consider adding a Productivity Center™,  Advertising Center™ or Design Center™ to your brokerage and showcasing it in your recruiting promotions.

Summer Sales Escalator™ Offer

FOCUS: Include offers like higher compensation, more leads, & guaranteed transactions due to "sales" message.
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Run promotion only during the summer.

Jumpstart Your Journey™ Offer (for new agents)

FOCUS: Consider partnering with mega agent at your brokerage to draw in new recruits, for example, "Join our team and learn from a Million $$$ Mentor" message.

Strike revenue/profit share deal with a mega agent in your office in exchange for mentoring new recruits.

Winter Warm Welcome™ Offer

FOCUS: Flexible; Can include many different value adds in your offer.  Be sure to include 3 or more.
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Run this promotion only during the winter months.

Rocket Fuel Revenue™ Offer

FOCUS: Include offers like higher compensation, more leads, & guaranteed transactions due to the "revenue" message.

Guaranteed Monster Year™ Offer

FOCUS: Compensation, Leads, Guarantees, Lower Fees. Provide a this-or-that guarantee.  Reach $$$ sales level or get X transactions at 100% or X months of no fees or other assurances.

Run this promotion a maximum of 31 days (Oct 1 - 31)

​This promotion is available to see in a live demo.

Request Demo to See in Action

Winter Welcome Mat™ Offer

FOCUS: Flexible; Can include many different value adds in your offer.  Be sure to include 3 or more.
​
Run this promotion only during the winter months.

Other considerations:​

• Gift of a Lifetime™ Offer (December promotion)
• New Year, New Career™ Offer (January promotion)
• Never Before, Never Again™ Offer (maximum scarcity -- one week or less)
• Cornucopia of Wealth™ Offer (November promotion)
• Make More Money™ Guarantee Offer (work for us, guaranteed to make more $$$ this year than last year OR get X number of transactions at 100% and no fees for X months or similar)​
• Supercharged Sales Guarantee™ Offer