What are Leading Brokerages Offering Agents in 2023?
5 Overall Brokerage Trends
- 100% commission model continues to gain market share.
- More services provided at a lower monthly fee to agents.
- Continued push for agents to reach 100% of time spent selling. This is done by eliminating agent time spent on support functions like creating marketing materials, learning lead generation, and learning new technology.
- Continued push for more agent services/ operations in an online/ cloud-based environment for availability everywhere. Saves time and money, enables a quick scaling of the operation, and allows for a wider recruiting area.
- Automation of daily operations is quickly becoming a focus of brokerages. Automation enables scaling up the size of a brokerage without labor bottlenecks.
Brokerage Trends in Detail
Better Compensation
Lower Fees
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The overall brokerage trend is toward lower fees. Fee structure ranges from $35 per month to $100 per month, with 2 or more "plans" to choose from.
RECRUITING FOCUS: Consider Zero Fees for introductory period. |
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More Leads
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Help agents achieve 100% of time selling by handling support functions centrally including lead generation.
RECRUITING FOCUS: Consider Free Leads for an introductory period. |
In-House Design Support
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Achieve 100% of time selling by handling marketing design work for your agents.
RECRUITING FOCUS: Consider adding a Design Center™ to your brokerage. |
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Better Marketing
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Reach goal of "consistently professional" marketing and branding for agents.
Advertising Center™: Real Estate Video Library with Branding for Agents. Design Center™: In-House, Semi-Custom "Select-A-Design" Marketing Creation Process for Agents. |
Superstar Agent Mentor
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Strike revenue/profit share deal with Mega agent in exchange for mentoring new recruits.
RECRUITING FOCUS: Consider partnering with Mega agent to draw in new recruits, "million $$$ mentor". |
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Passive Income Opportunities
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Revenue and/or Profit Share programs.
RECRUITING FOCUS: Consider adding revenue/profit share programs that incentivize higher sales production and recruiting new team members. |
Better Culture
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Soft value add. Difficult to provide evidence. Better Culture evolves from happier agent workforce.
Happier agent workforce evolves from job satisfaction which is a function of the four pillars of the brokerage: compensation, people, process, and technology. |
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Suite of e-Systems & Tools supporting paperless environment
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Highlight/ list your array of eTools deployed to save agents time, avoid headaches and streamline operations.
Consider branding it officially (e.g. OneSuite, ToolBox, etc). |
Tuition Reimbursement
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Applies only to NEW agents.
NOTE: Experience has shown 8 or 9 out of 10 new agents fail/leave within 12 months so structure this program considering it can be unprofitable until transactions come in from the 1 or 2 successful new agents. RECRUITING FOCUS: Reimburse students for their real estate license fees in exchange for their commitment to join your brokerage for a specific amount of time. |
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